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Remix Gendered LEGO Commercials with HTML5 Video

In January 2012 the LEGO Group released their new “LEGO for girls” line called Friends. As part of a 40 million dollar advertising campaign they also began airing 3 TV ads to promote this new theme. LEGO Friends includes 14 pink and pastel colored kits based on the lives of 5 Bratz or Polly Pocket style mini-dolls. The […]

About this project

The Gendered Advertising Remixer was designed by pop culture hacker and video remix artist Jonathan McIntosh. It was built in collaboration with coders and developers during the Open Video Conference in 2010 and 2011.

A project of

Special thanks to